Ron Denhaan, Realtor (949) 290-3263. OC real estate specialist.

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List your Orange County, CA property

 Sell your home in Orange County, CA -  House listing, sales assistance

If you wish to list your home or if you are considering the sale of your home in Orange County, CA, you have come to the right place! Listing your home for sale and selling your home should be a stress-free experience. Selecting the right real estate agent is also an important step. You need someone who will partner with you to price your home appropriately, market aggressively using innovative techniques, and utilize the latest Internet technologies in order to achieve the maximum value for you. 

Demand for homes is surging in Orange County, CA!  

With the current 2019 real estate environment consisting of lower interest rates and low inventory, many sellers are receiving multiple offers on their home, and this makes it an excellent time to sell! Despite the common miss-perception that we are in a "buyer's market", demand for homes in Orange County, CA is currently very high. Home prices in Orange County, CA have gone up 4.9% in the past year. That's due in large part to a shrinking amount of homes priced less than $500,000 and fewer distressed properties available for sale. Also, Orange County is one of the best job markets in CA. Many buyers in Orange County are competing against multiple offers on homes and, most Realtors now agree that the supply of quality inventory is very low! Sounds much more like as seller's market to me, as well as a great opportunity for you!

Three most important factors

The three most important factors when selling your home

When you list your home, your goal should be to separate your property from the competition in the eyes of potential buyers. There are many factors involved in getting your home to this stage. One of the most important steps to getting your home sold is to get buyers interested in your home and to get showings. To do this you will have to prepare your home for sale when you list your house (see my article 10 selling tips for advice on how to properly prepare your home). The next step is proper pricing. Also, promotion and marketing, so that buyers are aware of your home and are finding your home in the right price category (there are many techniques that I use to help with this, including range pricing). Getting these goals accomplished takes many steps. To get started, here are the three most important factors for the sale of your home:

1. Pricing your home correctly

Knowing the value of your home and pricing your home correctly is everything! An over-priced home will just sit on the market, and in today�s tougher lending environment, it�s not what a house will sell for but what it will appraise for.  Because of this, it is important that you work with an agent that will price your home accurately. When you are thinking of listing your home for sale, one of your first questions may be, " I need to sell my home or I am considering the sale of my home in Orange Country. What is my home worth? What is the current market value of my home? 

One of my first actions will be to provide you with a detailed Comparative Market Analysis (CMA) of your home's current value. This report will consist of recently sold homes, homes in escrow, and homes that are currently on the market in your neighborhood. I will provide you with an honest estimation of your home's value, along with a realistic suggested pricing range. Click below to get started with a complimentary evaluation of your home's current market value. I will send you this report by e-mail. 

 I would like a complimentary evaluation of my home's current market value!

2. Internet Exposure and marketing

Forget newspaper ads --these days it�s all about the Internet, where over 80% of today�s home buyers start their search. Yesterday�s advertising techniques simply do not work! You need an agent who is well versed in technology and the Internet. I'm not just referring to posting your listing on the local Multiple Listing Service (the MLS) for local exposure - Any agent will do that for you. I'm talking about listing your home on dozens of web sites, setting up a personal web site for your home, posting to Internet classifieds like Craigslist, plus including your home on my web site, which has National exposure to thousands of people looking to re-locate to Orange County, CA.  When it comes to high tech, I lead the pack! Call me to discuss the technology tools that I will use to get your home sold!

3. Great Photography, virtual tour, and videos

Look at some typical listings and the quality of the photographs and you will see that with many agents, home photos are an afterthought. What does this do to help you? Selling your home starts with attracting buyers and agents to your home. To accomplish this, you need vivid, top-quality property photographs, a virtual tour of the home, plus an aerial drone video that shows the neighborhood features and location of your home. There is little point in having good Internet exposure if the MLS photos of your home are dark, dull, and unattractive. I always use a top, professional media firm to take photos and videos of your property. Buyers will take notice! Click below to see a sample of my past listing photos!

Click here to see a sample of my listing photographs

Of course, there are many other factors that are important - factors like home staging and de-cluttering, current market competition, and feedback from buyers who have visited your home. Call me at (949) 290-3263 and I will be glad to discuss numbers 4, 5, & 6 (and all of the rest) with you!

Additional techniques - Creative Financing

There are many creative financing or sales techniques that may be employed to help with the sale of your home. Range pricing helps put your home into additional price search categories. It also notifies buyer's agents that you wish to negotiate within this price range.  Offering a lease-option is another technique that may be an alternative if you are in a position to be able to lease your home for a certain period before selling it. If you have sufficient equity in the home, offering to carry a second trust deed (also known as "owner will carry") may be an option to attract additional buyers. This is especially useful for homes in higher price brackets, where conventional financing is more difficult. 

If you need to stay in the home for a short period after it closes, you may want to offer a rent back clause in the purchase agreement. On a similar note, if your home is currently rented, it may be an incentive to an investor who can also pick up paying tenants with the purchase.  A land contract which is also called "contract for sale" is a contract in which you allow the buyer to make the mortgage payments until he/she refinances the home. You deliver the title upon payment in full. There are many different ways in which we can assist buyers and encourage them to buy your home. These options can be spelled out in the listing agreement. Please call me to discuss these techniques and how we can use them to sell your home!

What about land, income properties, or horse properties?

If you own a vacant lot, a duplex, triplex, or larger income property, or a horse property that you would like to sell, call me. I have a great deal of experience with all of these property types. My web pages for all of these other property types rank very high, so I always have active buyers from all over the county visiting my site and looking for properties. 

Income property If you want to sell your duplex, triplex, fourplex, or commercial income property, give my team a call. I have many investor/buyers who visit my web site, looking for quality income properties. I also have a commercial associate on my team who can handle your income property with 5 or more units. 
Lots and land Selling bare lots is another one of my specialties. If you have a vacant lot that you would like to sell, call me. My lots and land web page attract numerous buyers who are looking for a vacant lot or large piece of land. 
Horse property I regularly work with buyers who are looking to purchase a horse property in Orange County, or in one of the outlying areas. These include locations such as Rancho Carrillo, Ortega Highway, Temecula, Riverside, etc. Call me to list your horse property for sale!

What if you owe more on your home than it is worth?

Couple reviewing successful short sale

Like many people these days, you may be in a situation where you must sell, but your home is worth less than the loan amounts on the home. This situation is also known as being negative, or "upside down" on the home (i.e., I owe more than my house is worth). One option in this case is possibly leasing your home (see my information on leasing your home, here). This may be ideal if you need to move due to a job transfer and you wish to delay the sale of your home, while still using the home to generate income and tax deductions. You will also need to be sure that the rent from leasing your home covers much, if not all of your current mortgage payment. 

If you must sell due to a job loss, hardship, health issue, etc, doing a Short Sale may be an alternative to foreclosure. This is an option that may salvage your credit and it is better for the lender too! A short sale occurs when a lender agrees to allow a homeowner to sell the home for less than the mortgage owed on it. This allows homeowners to walk away from their houses without going into foreclosure and seriously damaging their credit. 

There are many steps to the successful completion of a Short Sale. If you are in a possible Short Sale situation or in financial distress, call me! I can provide you with complete information on the short sale process. Short sales can be a difficult and draining process. You are under enough stress -- Let me help out!  I am experienced with Short Sales and use a professional short sale negotiator (at my cost!) to prepare your short sale package and to work with your lender to expedite the entire process. 

If you have questions on the Short Sale process, just call me at (949) 290-3263. I will be happy to discuss the process with you by phone or at your home! Also check my web page on listing your home as a short sale to help answer your questions and to see how I can help you!


Unscrupulous agent

Be wary of agents who promise to sell your home for much higher than market value!  

Be careful of any real estate agent who promises to price your home for much higher than another agent, or for higher than current market value! This is an unscrupulous practice called "buying the listing" (more about that here). The main goal of the agent who does this is to get the listing by luring you in with a higher selling price than competing agents. Once the agent has the listing they will inevitably start "working" you on the price, as your home sits idle and doesn't sell. This wastes valuable time on the market. Worse, buyers may see how long your home has sat unsold and lower their offer price. Do not fall for this trap and do not allow an agent "buy" your listing. Work only with someone who shows you accurate real estate market statistics and solid comparables for your home. 

 If you do interview an agent who promises you a much higher price:

  • Ask to see comparables (comps) in your neighborhood that justify the promised price.  

  • Ask for three recent sold references

  • Ask another agent to print out this agent's recent sales, active listings, and most importantly, expired listings. Check if there were massive price cuts, or if the home had been on the market for an unusually long period of time.)


As your listing agent, here is what I will do when I list your home 

Here are some of the steps I will take when I partner with you to sell your home! Find the right price, prepare the home, then lots of marketing!
  • Prepare a CMA (Comparative Market Analysis) of your home and discuss suggested selling prices with you

  • Assist you in preparation and light staging of your home to maximize showing potential

  • Partial to full home staging as needed

  • Take high-quality professional photographs of your home, including a virtual tour

  • Aerial drone video, which includes neighborhood features and overhead views of you home and its location

  • Post your property on So Cal Multiple Listing Service (MLS).

  • Post your property on many other Internet sites, including a dedicated web site for your property

  • E-mail "blasts" to thousands of local real estate agents

  • Create a Youtube video of your home

  • Install a yard sign in front of your home

  • Install a lockbox so buyer's agents can show your home

  • Prepare color property brochures

  • Hold a Broker/ Agent Preview for all local agents

  • Send direct mail "Just Listed" postcards to target market areas and sphere of influence

  • Hold regular Open House at the home, along with Open House advertisements

  • Provide you with ongoing feedback from buyers and agents who have visited your home, using the latest on-line technology

  • Provide you with regular updates of market conditions in your neighborhood

  • Weekly promotion of your home at Realty One West sales meetings

  • Promotion to over 3,500 clients on my monthly newsletter!

Why you should use Ron Denhaan and Associates to list your home for sale

There are a lot of  reasons why I believe you should use my team to partner with you in the sale of your home. A few of these reasons are outlined above. There are many other reasons and I would love to discuss these with you by phone or in person at your home. Here are just a few more:

  • Great relationships with other agents. Buyer's agents like to work with someone they trust. My team is well respected by the agent community and they enjoy doing business with us.

  • I have a great team! My team includes several Realtors and other assistants who are all professionals in their field. I employ a professional short sale negotiator whose specialty is dealing with lenders and getting short sale approval accomplished. I also employ a professional transaction coordinator to ensure that all paperwork is handled with utmost care. 

  • In addition to selling residential homes and short sales, we are also experts in selling and listing niche real estate like horse property, income and multi-unit properties, vintage homes, and lots & land. If you would like to sell your equestrian property, duplex, triplex, or fourplex, a vintage 1910, 1920, or 1930s home, or a land parcel, call me.

  • Good old-fashioned hard work. I can't help it. I was just raised this way. I regularly put in long days; often 7 days a week. We really enjoy what we do and everyone on my team has the same work ethic!

There are many more reasons why I believe you will be very happy that you chose us! Just call me and let's discuss!


I get homes sold! 

I am a real estate specialist in Orange County, CA, specializing in listings, standard sales, short sales, distress sales, horse properties, luxury homes, leasing, first time and move up home buyers. My goal as your listing agent is to get you top dollar for your home, while doing so in the shortest amount of time possible and with the least amount of disruption to your life! I want to move your house fast! If you have a house for sale and you haven't been happy with your results, give my team an opportunity to work with you! I will be happy to provide you with references on request, including providing you with print outs of the full MLS reports of my recent sales.  

You may have lots of other questions, so call me at (949) 290-3263 and let's talk!


    Ron signature

Contact me
DRE# 01728866

No one works harder for you! 

Ron Denhaan, Realtor

Related links:

List your home for lease What is "buying a listing?" Homes with Owner Financing
List your home as a short sale 7 biggest home buyer mistakes All about Short Sales
10 selling tips 7 Biggest home seller mistakes

Top listing agent, Orange County, CA. My team serves most of Orange County, CA. I will help you with your home sale in Coto de Caza, Dove Canyon, Rancho Santa Margarita, Mission Viejo, Lake Forest, Laguna Hills, Laguna Niguel, Ladera Ranch, San Juan Capistrano, Irvine, Aliso Viejo, Rancho Cielo, Robinson Ranch, Walden, Wagon Wheel, and Las Flores. Also beach areas including Dana Point, San Clemente, Laguna Beach, Newport Beach, Newport Coast, Huntington Beach, Tustin, North Tustin, and Costa Mesa. Also, North Orange County cities including Yorba Linda, Brea, Fullerton, Anaheim Hills, Orange Park Acres, Villa Park, and many other cities.  We also serve the Santiago Canyons (Modjeska Canyon, Silverado Canyon, and Trabuco canyon). If you have been saying "I need help selling my home" or "list my home", please call me!


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