Ron Denhaan, Realtor (949) 290-3263. OC real estate specialist.

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 Sell your home in Orange County, CA - House listing, sales assistance

If you are considering the sale of your home in Orange County, CA, listing your home for sale and selling your home should be a stress-free experience. Selecting the right real estate agent is also an important step. You need someone who will partner with you to price your home appropriately, market aggressively using innovative techniques, and utilize the latest Internet technologies in order to achieve the maximum value for you. 

Demand for homes in 2022 is extremely high in Orange County, CA  

With the current 2022 real estate environment consisting of lower interest rates, low home inventory, and high buyer demand, many sellers are receiving multiple offers on their home, and this makes it an excellent time to sell! Demand for homes in Orange County, CA is currently very high. Home prices in Orange County, CA have gone up close to 15% in 2021.That's due in large part to very high buyer demand because of very attractive mortgage interest rates. Couple that with the fact that Orange County, CA is one of the best job markets in California, plus low crime, great schools and our great weather. Many buyers in Orange County are competing against multiple offers on homes because the supply of quality inventory is very low. Sounds much more like a seller's market to me, as well as a great opportunity for you!

Three most important factors

The three most important factors when selling your home

The three most important factors for selling your home have changed quite a bit in this market. My advice a few years ago would have focused more on getting foot traffic through the door. This meant lots of weekend Open Houses, advertising to other agents, getting lots of feedback from them, and letting the home seller know about things that need to be done to make the home either more attractive or better priced. I recall a few years ago seeing lots of "red arrows" in the MLS, meaning lots of price reductions. Today's market in 2022 is different. Low inventory, low interest rates, and high buyer demand, means that different strategies are now needed for selling your home. 

1. Pricing your home correctly

The key in today's market is to set a listing price that will attract many qualified buyers without over-pricing the home. The "new normal" in the  market today is buyers sending in offers over list price and also removing the appraisal contingency. This means buyers in many cases will have to bring in extra cash over and above what the home will appraise for. It's still possible to under-price and home or over-price it. Under-pricing may mean a deluge of offers, but many of those would be unqualified or at the edge of what the buyer could pay. An over-priced listing may mean little to no offers, so the home could sit longer than it needs to. In order to come up with a suggested price, I will also factor in  what your goals are. Do you prefer to sell the home mostly "as is"? Are you willing to  make some cosmetic changes? Or is your goal to sell for the highest price possible, which will require both money and upgrades? The goal is to find that "sweet spot" where qualified buyers will send in offers while meeting your goals. 

One of my first actions will be to provide you with a detailed Comparative Market Analysis (CMA) of your home's current value. This report will consist of recently sold homes, homes in escrow, and homes that are currently on the market in your neighborhood. I will provide you with an honest estimation of your home's value, along with a realistic suggested starting pricing range. Click below to get started with a complimentary evaluation of your home's current market value. I will send you this report by e-mail. 

 I would like a complimentary evaluation of my home's current market value

2. Home preparation and setting the stage for showings

Once you have decided on the list price, it's time to get the home ready for showings, I have several pages below that you can download that will guide you in getting the home clean, fresh, and ready to go. Having great photos and a video virtual tour are also important aspects of attracting buyers and agents to your doorstep. I never skimp here. I always use a top, professional media firm to take photos and videos of your property (buyers will take notice). Once that is all in place, I'll enter the home into the MLS (Multiple Listing Service). and we'll set a date to go live. I think it's a great idea to set anticipation by first putting the home in "Coming Soon" status. This way, buyers and agents can see the home with photos, etc so they will get anxious to visit the home when it goes live. Typically we'll want to go live on a weekend when most buyers are free to visit homes. 

Click here to see a sample of my listing photographs

3. Navigating through offers and picking a "winner"

The third most important step is navigating through several offers and being able to see the full picture of each one of them. Price is of course important, but in many scenarios, we will  be countering several of the offers on price by asking for "highest and best" price. There are many other factors like how much are they putting down? How much EMD (Earnest Money Deposit)? Which mortgage company are they using? Are they all cash or using an FHA loan? Are they willing to remove the appraisal contingency? It takes careful analysis of each offer to see which buyers will pass "go" and make it to final step. In  the end, the goal is to pick a very solid, willing and able buyer to open Escrow with. . 

Of course, there are many other steps and factors that are important. like successfully getting through a home inspection, termite report, request for repairs, feedback from buyers who have visited your home, etc. Call me at (949) 290-3263 and I will be glad to discuss all of the rest with you!

What about vacant land, income properties, or horse properties?

If you own a vacant lot, a duplex, triplex, or larger income property, or a horse property that you would like to sell, call me. I have a great deal of experience with all of these property types. My web pages for all of these other property types rank very high, so I always have active buyers from all over the county visiting my site and looking for properties. 

Income property If you want to sell your duplex, triplex, fourplex, or commercial income property, give my team a call. I have many investor/buyers who visit my web site, looking for quality income properties. I also have a commercial associate on my team who can handle your income property with 5 or more units. 
Lots and land Selling vacant lots is another one of my specialties. If you have a vacant lot that you would like to sell, call me. My lots and land web page attract numerous buyers who are looking for a vacant lot or large piece of land. 
Horse property I regularly work with buyers who are looking to purchase a horse property in Orange County, or in one of the outlying areas. These include locations such as Rancho Carrillo, Ortega Highway, Temecula, Riverside, etc. Call me to list your horse property for sale!


As your listing agent, here's what I will do 

Here are some of the steps I will take when I partner with you to sell your home. Find the right price, prepare the home, then lots of marketing.

  • Prepare a CMA (Comparative Market Analysis) of your home and discuss suggested selling prices with you

  • Assist you in preparation and light staging of your home to maximize showing potential

  • Partial to full home staging as needed

  • Take high-quality photographs and virtual tour of your home using a top Real Estate media company, 

  • In some cases. an aerial drone video, which includes neighborhood features and overhead views of you home and its location

  • Post your property on So Cal Multiple Listing Service (MLS).

  • Install a yard sign in front of your home and install a lockbox so buyer's agents can show your home

  • Prepare high quality color property brochures

  • Hold a Broker/ Agent Preview for all local agents to promote the listing to the agent community

  • Hold regular Open House at the home (if needed), along with Open House advertisements

  • Provide you with ongoing feedback from buyers and agents who have visited your home, using the latest on-line technology

  • Provide you with regular updates of market conditions in your neighborhood

  • Weekly promotion of your home at Realty One West sales meetings

  • Promotion to over 3,500 clients on my monthly newsletter

Why you should use Ron Denhaan and Associates to list your home for sale

I am a consistent top producing agent at Realty One Group West, in Mission Viejo, CA. There are a lot of reasons why I believe you should use myself and my team to partner with you in the sale of your home. A few of these reasons are outlined below:

  • Real Estate today is a high-tech business and my background is high-tech. Before going full-time into real estate, I was a top computer consultant in the area for over 25 years, I consulted with many top-name companies and corporations in Southern California. I have also created one of the most popular Real Estate websites in Orange County, My background gives me a leading edge when it comes to using high technology tools to sell your home and navigate through all aspects of a transaction. 

  • With my years of experience, I have formed great relationships with many other local Real Estate agents. Buyer's agents like to work with someone they trust. My team and I are well respected by the agent community and they enjoy doing business with us.

  • My team includes several Realtors and other affiliates who are all professionals in their field. I employ a professional transaction coordinator who will also work with you to ensure that all paperwork is handled with utmost care. I also work with quality affiliates like home mortgage lenders, Title representatives, escrow officers, home inspectors. and media companies, who have proven themselves to be the best. 

  • In addition to selling residential homes, we are also experts in selling and listing niche real estate like horse property, income and multi-unit properties, 55+ Retirement homes, vintage homes, and lots & land. If you would like to sell your equestrian property, duplex, triplex, or fourplex, a vintage 1930s home, or a vacant land parcel, call me.

  • Good old-fashioned hard work. I can't help it. I was just raised this way. I regularly put in long days; often 7 days a week. We really enjoy what we do and everyone on my team has the same work ethic. 

There are many more reasons why I believe you will be very happy that you chose us. Just call me and let's discuss!


I get homes sold! 

I am a residential full service real estate specialist in Orange County, CA. My goal as your listing agent is to get you top dollar for your home. I do this in the shortest amount of time possible and with the least amount of disruption to your life. If you have a house for sale and you haven't been happy with your results, give me an opportunity to work with you. I will be happy to provide you with references on request, including providing you with print-outs of the full MLS reports of my recent sales.  

You may have lots of other questions, so call me at (949) 290-3263 and let's talk!




DRE# 01728866

No one works harder for you! 

Ron Denhaan, Realtor

Related links:

List your home for lease 7 biggest home buyer mistakes
What is "buying a listing?" 7 Biggest home seller mistakes


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Top listing agent, Orange County, CA. My team serves most of Orange County, CA. I will help you with your home sale in Coto de Caza, Dove Canyon, Rancho Santa Margarita, Mission Viejo, Lake Forest, Laguna Hills, Laguna Niguel, Ladera Ranch, San Juan Capistrano, Irvine, Aliso Viejo, Rancho Cielo, Robinson Ranch, Walden, Wagon Wheel, and Las Flores. Also beach areas including Dana Point, San Clemente, Laguna Beach, Newport Beach, Newport Coast, Huntington Beach, Tustin, North Tustin, and Costa Mesa. Also, North Orange County cities including Yorba Linda, Brea, Fullerton, Anaheim Hills, Orange Park Acres, Villa Park, and many other cities.  We also serve the Santiago Canyons (Modjeska Canyon, Silverado Canyon, and Trabuco canyon). If you have been saying "I need help selling my home" or "list my home", please call me!